To give every working family the support it needs from pregnancy through age five.
To offer parents reliable, scientific tools from a variety of trusted sources and help them support their child’s as well as their own health and wellbeing.
Every parent wants the best for their child. However, between work, kids and self-care, parents’ lives can quickly become a stressful juggling act. Unfortunately, overwhelming parental stress isn’t just tiresome on parents –– it’s also detrimental to child development. When parents are overwhelmed, they turn to family, friends, or the internet for advice. And while there’s no shortage of opinions available, there’s little busy moms and dads can do to ensure they’re getting the best information possible.
We believe that equipped with the right tools and information, parents can promote their family’s health and wellbeing as well as fulfill their own career aspirations. We aim to make trustworthy resources more accessible for parents by bringing research-backed tools to them, right at their place of work. We set up working parents for success by partnering with their employers to build an at-work support system that helps them and their children thrive.
In addition to working with businesses, we partner with public housing and community organizations to conduct free educational workshops for underserved families and ensure that they have access to experts and research-backed tools that not only help them survive but also thrive!